The old adage, ‘If it sounds too good to be true, it probably is’ definitely rings true in the carpet cleaning profession.
Bait and switch techniques are the bread and butter of disreputable companies and you don’t need to be particularly gullible or vulnerable to fall for their tricks.
Here’s how they do it:
Dangle a cheap offer, one that’s almost too good to refuse, in order to get in front of the customer so you can offer the real, more expensive product.
Rubbish the original service. How? By telling you it’s no good and it may even make your carpet look worse (which is actually true!).
Close the bigger sale by offering a confusing pricing structure and then when the customer queries the difference offer to “get it down a little”.
If they still refuse just keep offering a better deal. Never give up.
This technique is ILLEGAL and completely unethical. To make sure you don’t fall foul of a bait and switch make sure you choose a company that’s a member of the NCCA (National Carpet Cleaners Association).
More details on these Rogue traders on the BBC website: